Digital skills for adults - Course 3 - English

There is a difference, whether you are using online services, social networks and websites as a private person, in an informal setting or you are acting as a professional, or even representing a certain company. 

You should always consider your target audience, whether those are friends and family, coworkers or clients or even complete strangers. 

Using one set of social media sites for all of your needs allows for simplicity. It will also make you more aware of everything you post. One concern about using both professional and personal social media accounts is the fear of accidentally posting a personal message to the professional account. The fact is that it’s impossible to separate the personal use of social from the professional, and everything you say online can and will be used against you. There are ways in which you can try to safeguard your privacy and control who sees particular content, but the onus is on you to be vigilant. So, the more seriously you can take your social media activities, the better.
When it comes to finding employment, it is important to remember that you are the brand being marketed. How you present yourself on different social media will have an impact on how potential employers will see you.
When looking at online profiles, a potential employer will look for things that make you shine in a positive light and stand out from others who applied. Just as when branding a company, you want to brand yourself to inspire trust, reliability and instil confidence.
Update your profile frequently, including your employment history, education, skills, and examples of projects you have worked on.

Target Group For Your Online Profile:

Target audience profiles (also known as personas), offer direction for your marketing and make it easier to deliver consistent messaging. If your products match with what your audience is looking for, you're more likely to drive conversions.

1. Use Google Analytics to learn more about your customers.
2. Create a reader persona to target blog content.
3. Look at social media analytics.
4. Use Facebook Insights.
5. Check on website performance.
6. Engage with social media audiences.

Benefits Of Defining A Target Group:

• Identifying users interests and issues.
• Save marketing money for your business.
• Be an important candidate for a job position.
• Communicate with your colleagues.
• Informal online profile: communicate with friends and family.

How To Create A Professional Profile For Your Profile:

A professional profile is a brief summary of your skills, strengths, and key experiences. It also should convey what. you are seeking or what you have to offer the person reading it.

1. Keep your profile short and concise.
2. Include the skills that are relevant to the job you are applying for.
3. Include any achievements relevant to the job industry.
4. Place your profile where it's highly visible.

LinkedIn is "the" site for professional networking. Recruiters actively use it to source candidates and it's the best resource for building and managing your career network. Update your profile frequently, include your employment history, education, skills, and examples of projects you've worked on.