Introduction
Welcome to the module "Smart tourism and open innovation". We are excited to have you in this engaging module, where we’ll explore how open innovation is transforming smart tourism. Designed for students, educators, and tourism professionals, this course focuses on how collaboration and digital innovation are shaping the future of tourism.
You’ll discover how knowledge-sharing, technology, and stakeholder engagement help create smarter, more adaptive tourism ecosystems. Our goal is to show you how open innovation can build more resilient and sustainable tourism systems.
By the end of this module, you will be able to:
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Understand the foundations of smart tourism and the critical role of innovation in a dynamic global environment.
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Explore the concept of open innovation and its evolution from traditional closed models to collaborative, networked ecosystems.
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Recognize global trends driving openness in tourism innovation.
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Identify key stakeholders shaping open innovation ecosystems.
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Explore tools, platforms, and cases where technology enables smart innovation.
LET’S DIVE INTO THESE EXCITING TOPICS!