ALIVE E-COURSE EN

In the world of online marketing, attracting and engaging the target audience is paramount, followed by converting followers into paying customers and retaining them for sustainable growth. Concurrently, robust security and data protection policies are crucial for safeguarding user information and maintaining trust in digital platforms, emphasizing the importance of understanding and adhering to these policies in online activities.

The key objectives of this section are to:

1. Gain insight into effective strategies for attracting and engaging target audiences through digital marketing channels.
2. Learn techniques for converting online followers into paying customers and implementing strategies for customer retention.
3. Understand the significance of privacy policies, terms of service, and security measures in protecting user data and maintaining trust in online platforms.

Competencies you are developing:

1. Digital Marketing Skills: Develop proficiency in utilizing digital marketing channels, such as SEO optimization and pay-per-click advertising, to attract and engage target audiences effectively.
   
2. Customer Relationship Management: Learn strategies for converting online followers into paying customers and retaining them for long-term growth through effective communication and engagement.
   
3. Understanding of Privacy and Security: Gain an understanding of privacy policies, terms of service, and security measures to protect user data and ensure compliance with legal and ethical standards.